The In-Home Sales Expert
Real Lessons From 30 Years in In-Home Sales
Helping Home Improvement Sales Teams Improve Close Rates Through Credibility-Based Selling
Creator of The Credibility Close
My Story
My name is Brent Ireland and I have spent over 30 years in the home improvement industry sitting across kitchen tables with homeowners in thousands of in-home sales appointments.
After spending decades in the field and earning top sales awards and consistently ranking among the top performers, I realized what most reps were missing.
I now teach sales professionals how to build credibility with homeowners, handle objections, and close premium projects without relying on pressure tactics.
Training and Consulting
The Credibility Close
A credibility-based approach to in-home sales focused on:
- diagnosing the real problem
- building homeowner trust
- educating before selling
- positioning premium products
- closing without pressure
Sales Team Training
Offering sales team training options including:
- virtual workshops
- in-person workshops
- sales process improvement
- credibility-based selling strategies
- in-home sales process
Consulting
Consulting designed to help improve the sales process:
- improving closing rates
- training new reps
- strengthening the sales process
- sales management process
- sales management styles
Want To Improve Your Sales
Team's Close Rate?
If you run a home improvement sales team and want to improve results through credibility-based selling, contact Brent to discuss training opportunities.